A Guide on Successful Product Creation and Internet Marketing

Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.

The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.

It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!

With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.

With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.

Commercial Property Agents – What Are Your Property Management Fees Today?

A real estate agent that is to be managing a commercial or retail property will need to cover operational costs and make a profit. That is where the fees charged are so important. It might sound a bit crazy, but some agencies never make a profit from commercial or retail property management; that is because they do not understand what they are really to be doing and do not set up the systems to support the special skill sets. Commercial or retail property management is quite special; the simple rules of residential real estate do not apply.

Many real estate agencies can also regard the property management service in the office as the ‘poor cousin’ to the sales and leasing division. Whilst that concept may work in residential property management, the same does not apply in and with commercial or retail property. Commercial and retail property management is just far too specialised and complex to be a ‘poor cousin’ to anything.

If you run a real estate agency and want to start a commercial property management division, then here are the basic rules:

Employ good people for the commercial and retail services you are to provide. They need intelligence and drive to specialise.

Gather the commercial and retail market knowledge and trends so you understand what is required to build your division and business.

Make sure that everyone that you employ on commercial or retail property really understands what they are doing, and get them trained to pick up on any shortcomings.

Charge reasonable fees that are reflecting the complex and special tasks of the property management job
So what are the fees for managing commercial or retail property today? To answer the question you should first find out what other agents are charging locally for the management services. You will soon see those that are ‘cheap’ with their fees; the reality is that they do not take the tasks of the job seriously. Low fees do not apply if you are a serious and professional commercial agent. In saying that, it is necessary to supply excellent services to the clients that you serve to justify your fee.

Here are some fees to consider in providing your property management services to commercial and retail property:

A base management fee should be set for managing the property on a day to day basis. That will include rent collection, income and expenditure management, tenant and lease management, and maintenance management. You should also include an allocation of time for reporting to and communicating with all the tenants and the landlord, given the demands and operation of the property.

A fee should be set for negotiating the various types of lease rent reviews when and if they fall due. Given that the rent reviews are of different types, it pays to set fees for each type. Market rent reviews are the most time consuming and should attract the higher fees.

A fee for negotiating new leases and renewals of leases with sitting tenants should be set. It is common to negotiate leases with your sitting tenants.

New leases with businesses seeking to occupy your vacant space in the property will also attract its own fee. This will be higher than the fees that you set with your sitting tenants, as more work is required.

Set an hourly fee for special tasks that are outside of normal management duties. This can be out of hour’s property attendance, court attendance, project management, and business planning or budgeting of the property once per year.
As a general observation, retail property is far more demanding on the property manager’s time given the nature of the tenancy mix and the operations of the property. Take care when setting a fee for a retail property management and give due regard to your office and staff costs.

So how much profit should you make in running your commercial or retail property management division? The answer is about 30% to 40% on top of your gross operational costs of running the division. When you know this number, setting the other fees is not a problem.

There may be other fees for you to consider in addition to the main ones above, so be aware of what the property needs in daily management, and what the local property market is doing. Do not discount your property management fees to win the business; a quality service requires a fair and reasonable fee.

How To Succeed At Online Product Creation The Easy Way

Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.

Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.

Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.

Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.

Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.

Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.